Innovating against the odds: Overcoming the cartel, communications, and contamination

The waste transport industry has faced criticism for its cartel-like behaviour and lack of transparency. Crown Sydney and Shrunk's collaboration to develop a bin location solution (RTLS) offered a chance to revolutionise the industry for the benefit of the industry and its customers. The primary aim of the project was to improve Crown Sydney's waste operations and diversion rate from landfill – and it worked.

Presenters Lina Le and Sheeran Erikli will discuss how frugal innovation offered enhanced efficiency, cost reduction and improved environmental sustainability to deliver substantial benefits without being a maintenance liability, complex or disruptive to facility operations.


Lina Le, Shrunk

Lina Le


Lina Le is a dynamic innovator and dreamer with a passion for creating sustainable solutions that improve the world we live in. With over 10 years’ experience in climate smart engineering within the property industry and several innovative technology startups, Lina brings a unique perspective to her work at Shrunk where she co-founded the company and serves as CEO. Lina holds a Bachelor's degree in Engineering/Science and an MBA from Melbourne Business School.


Sheeran Erikli, Crown Sydney

Shereen Erikli

Crown Resorts

Shereen Erikli, a pivotal member of the opening team for Crown Sydney, is a passionate advocate for Sustainability and Waste Management. In her current role as Operations Manager Support Services, Shereen leads process improvements and promotes a culture of continuous learning to optimise operations and enhance customer experience. With her commitment to sustainable practices and expertise in the hospitality industry, Shereen is a driving force for positive change in waste management and operations, inspiring others to take action for a better future.