AIRAH represents the entire breadth of the HVAC&R industry, from “the man in the van” to research-focused academics; from plumbers and fridgies to designers of the nation’s most high-performing buildings; from sole operators to the chief executives of large corporations.
AIRAH offers a range of advertising and sponsorship opportunities for companies looking to expand their profile in the HVAC&R industry.
Download the 2016 media kit, which summarises AIRAH's advertising opportunities.
For more information, please contact one of our advertising executives:
Glenn Douglas by email, email@example.com or call 03 8623 3018
John McGrath by email, firstname.lastname@example.org or call 03 8623 3007.
Advertising in Ecolibrium
As the official journal of AIRAH, Ecolibrium is the most influential HVAC&R publication in Australia.
A high-quality gloss magazine, it’s professional, bright and informative; offering in-depth news on the latest technologies, case studies, peer-reviewed technical papers and informed editorial.
Ecolibrium is direct-mailed to AIRAH members and non-members Australia-wide.
The magazine reaches chief executives, managing directors, engineering managers, business development managers, senior mechanical engineers and consulting engineers.
- 46% of readers have contacted an advertiser in Ecolibrium directly, or viewed their website*
- 69% of readers have been reading Ecolibrium for 5 years or more*
- Ecolibrium has a circulation of 9,221**.
*AIRAH Ecolibrium readers survey 2015
**March 2016 cab audit
Advertising in HVAC&R Nation
A monthly magazine for tradespeople and end users, HVAC&R Nation has the highest distribution and readership of any HVAC&R magazine in Australia.
The magazine is direct-mailed to subscribers, as well as distributed free over-the-counter in more than 260 outlets Australia-wide, including major industry wholesalers, distributors and TAFEs. HVAC&R Nation reaches tradespeople in the fields on electrical and mechanical services, mechanical contractors, technicians, plumbing, service personnel and installers.
*March 2016 CAB audit
- HVAC&R Nation has the largest circulation and readership of any HVAC&R magazine in Australia.
- HVAC&R Nation has a circulation of 13,979*.
Advertising in AIRAH's weekly eNewsletter
AIRAH’s weekly eNewsletter is a low-cost high-exposure opportunity, offering great value to advertisers. The eNewsletter features news, upcoming events, training, links to our editorial features and more. The content is tailored to each state, and to member and non-member subscribers.
There are two advertising positions in the eNewsletter each week, ensuring maximum exposure. Each can be linked to a nominated website. This eNewsletter is an excellent opportunity to advertise the launch of a new product, a road show announcement, the release of a new product catalogue – anything that invites people to look at your website.
The eNewsletter reaches CEOs, commercial market of facility managers, building services engineers as well as mechanical contractors, service technicians, installers, and refrigeration and air conditioning technicians.
- Subscribers – 5,897*
- Average open rate – 35%*
- Average click-through-rate – 28%* (This is almost double the industry average of 16%)**
Cost: $795 ex GST per insertion. Includes artwork design.
Specifications: 180 pixels W x 180 pixels H
Cost: $495 ex GST per insertion. Includes artwork design.
Specifications: 180 pixels W x 180 pixels H
*Informz, September 2015
**Informz Association Email Marketing Benchmark Report 2015
Advertising on AIRAH's website
The homepage of the AIRAH website www.airah.org.au has four banner ad spots, with two rotating gif-animated advertisements in each ad spot. Each ad is available for a period of one year, and the ad can be updated as often as you like over this period.
Clicking on the banner ad will direct to the advertiser’s nominated webpage.
- Visitors will continually see the advertisement
- The web banner can work strategically in conjunction with other forms of advertising with AIRAH to reinforce messages
- Artwork can be changed at any time during the year.
- Website traffic: 72,087 page views and an average of 1.42 minutes spent on the homepage*.
Cost: $3,800 ex GST for 12 months duration (subject to availability). Includes artwork design.
Specifications: .gif file type
*Google Analytics, July 1, 2014 to June 30, 2015.